Hi, I'm Gabe Martinez, CPTD.
I thrive in ambiguity and build the program before there is one. For eight years I've ramped sales reps, enterprise customers, and channel partners and built the internal onboarding and L&D programs that develop the employees and managers behind them. That work spans SaaS, ad tech, sports tech, financial services, and global manufacturing, and every program is tied to a number the business already watches.
Enablement is measured by how quickly someone new becomes productive. These three programs cut that time for three different audiences.
Each row is drawn against its own starting point.
The rep who sells the product, the customer who adopts it, and the partner who implements it all need the same three things: a clear definition of "ready," a program that gets them there, and proof that it worked.
New sellers, territory managers, sales leaders
Enterprise admins, end users, brokers
Implementation partners, resellers, dealerships
The order matters. Choose the metric first and build the curriculum last.
Choose the number the program is meant to move, such as ramp time, time-to-value, ticket volume, or win rate, before any design work starts.
LiveVox: ticket volume across 400+ accounts, tracked in Salesforce.
Work with sales leaders, CS, and product SMEs to define what each audience must be able to do on their own, then set certification gates against it.
Partner Certification: 5 partners certified in 3 months.
Use eLearning for knowledge, live sessions for judgment, and coaching plus AI role-play for practice. Modality is a design decision.
Sales Academy: eLearning, live instruction, and coaching.
Report results in the business's own terms, and use AI in production so content keeps up with every release.
AI pipeline: 100+ assets, 50% less development time.
I built each of these end to end, from analysis and script through build and QA. The program architecture case study is linked below them.
A self-paced version of the consultative selling curriculum I've taught to territory managers. It covers discovery, qualification, and shifting the conversation from product features to business problems.
The five-day instructor-led version drove an estimated $2.6M in incremental revenue.
Open the course →A CRM walkthrough of the kind GTM teams need every time a tool or process changes. It's produced with AI video so it can be updated as fast as the UI changes. I wrote the script and structure and did the QA; the avatar and voice are generated.
Part of the production pipeline that cut development time by 50%.
Watch the walkthrough →Scenario-based practice where managers make the call in realistic feedback situations. This is the coaching skill frontline sales and CS leaders rely on most. It's paired with an AI role-play chatbot for live rehearsal.
Leader confidence in giving feedback rose 30%.
Open the module →Sr. Instructional Designer
Launched the first Manager Development Program and ran four concurrent programs, including Onboarding and AI Enablement, in 8 months: 25+ Rise courses, 30+ sessions, and 600+ employees across NA, EMEA, and APAC.
Learning & Development Manager
Built a centralized L&D function from zero, including the first LMS (85% adoption) and blended onboarding (ramp from 4 to 3 weeks). Managed a $250K budget and cut vendors by 40%.
Instructional Designer, Sales & Customer Enablement
Redesigned the Sales Academy (rep ramp from 4 to 3 months), built client training (NPS 83, tickets down 25%), launched the first Partner Certification Program, and ran LMS administration through a post-merger migration.
Training Consultant
Led end-user training for a multi-year enterprise implementation supporting 2,000 employees. Built a broker self-service knowledge base and a blended program that scored NPS 95.
Instructional Designer & LMS Administrator
Delivered consultative selling training to territory managers in four countries (an estimated $2.6M in revenue) and dealer product training for 20+ dealerships in Central and South America.
Sales academies, Challenger, consultative selling, coaching programs, and ramp measurement
Customer academies, client training series, onboarding programs, and self-service knowledge bases
Certification design, assessment and gates, channel and dealer enablement, and localization
Salesforce, Continu, Intellum, Cornerstone, SuccessFactors, LearnUpon, and LMS reporting dashboards
Synthesia, ElevenLabs, Descript, Vyond, ChatGPT, Claude, and AI role-play practice
Articulate 360 (Storyline, Rise), Captivate, Evolve, blended and cohort design, and Kirkpatrick evaluation
Gabe was a valuable asset to both our sales enablement and client enablement team, consistently demonstrating exceptional skills in creating engaging and effective learning experiences at LiveVox.
I had the chance to work with Gabe on a multi-year learning project during my time at Lincoln Financial Group, and he was an incredible partner throughout the entire journey.
I've worked with Gabe both at Valmont Industries and Lincoln Financial Group on the same training team, and I cannot recommend him enough.